Make an offer button on Shopify: six things to consider.

A make an offer button lets a shopper propose a price on your product page and get an answer straight away, based on rules you set.

Your shoppers are already asking

Scroll back through your Instagram DMs, your inbox and your live chat. Somewhere in there is a message like “any chance you’d do $340 on the walnut sideboard?”

That shopper wants the sideboard, and they’ve just told you exactly how far apart you are. Most stores reply the next day, if they reply at all. By then the shopper has bought something else or talked themselves out of it.

We call this person the almost-buyer. They reached the product page, liked what they saw and stopped short of buying. An offer button gives them a way to tell you what would get them over the line while they’re still looking at the product, which is when you have the best chance of closing the sale.

If you want the setup steps first, read how to add a make an offer button to Shopify.

1. Where does the offer appear?

Once Bidit is installed from the Shopify App Store, a make an offer button appears on your product page. Where else shoppers can make an offer depends on which Bidit products you switch on:

• Bidit Classic puts the make an offer button on the product page.
• Bidit Onsite Abandonment asks shoppers who are about to leave a product page to make an offer before they go.
• Bidit Retargeting lets shoppers make an offer from your abandoned cart emails.
• Bidit Cart invites shoppers to make an offer in the cart once their order reaches a set value.

Start with Bidit Classic. The product page is where the shopper decides whether to buy.

2. Is it a public “best offer” or a private offer?

Most people picture a marketplace listing, where every visitor is invited to name a lower price. On your own store, that tells everyone your price is up for discussion, including the shoppers who were happy to pay it.

Every Bidit offer is private. Only the shopper who made it sees the answer. Your list price stays the same for everyone else, your full-price buyers check out exactly as they always have, and the price you agreed with one shopper never shows up for your mailing list or your competitors.

This matters most if you sell premium products or stock brands that come with pricing agreements. A private offer gives you a way to close the sale while keeping your public price where the brand needs it.

3. How quickly does the shopper hear back?

In seconds. A shopper who waits six hours for a reply has lost interest by the time it arrives, so Bidit answers on your behalf, using rules you set. Here’s how Bidit works.

You set a floor price, and offers at or above it are accepted on the spot. Offers that come in just under it get an automatic counter. Offers well below it get a polite no, and the shopper can adjust and try a second time. If both attempts miss, they can come back the next day and try again, which brings them back to your store before they look anywhere else. The merchant FAQs cover each step in more detail.

4. Can you control it product by product?

You won’t want offers on everything. These are good places to start:

• products that get plenty of add-to-carts but few purchases
• high-ticket pieces where a small gap in price is enough to lose the sale
• stock that has been sitting for 90 days or more

With Bidit you switch offers on for individual products or collections, and set a different floor for each.

5. How does Bidit charge you?

Bidit charges per completed sale with no subscription. You pay when an offer becomes an order, and nothing when it doesn’t. That makes it easy to test on a handful of products before you roll it out further. For the details, book a call with our team.

6. What does it tell you afterwards?

Every offer shows you what a shopper thought your product was worth at the point they almost bought it. You won’t get that from a dashboard or a survey.

Bidit reporting shows what was offered, on which product, and what happened next. After a month you’ll know which products attract the most offers, how close those offers sit to your list price, and which prices are quietly costing you sales.

“Won’t everyone just try to haggle?”

It’s the first thing most merchants ask, and it’s a fair question. In practice, most shoppers never touch the button. They see the price, they’re happy with it and they buy. The ones who make an offer are the almost-buyers who were about to leave, and they’re asking for a small move on something they already want. Your floor decides how small, and two attempts per visit stops anyone from sending lowball offers on repeat.

Bevilles Jewellers saw a 4.8x conversion lift after switching on private offers, and 45% of the shoppers who made an offer came back to buy again.

How Bidit does it

Once Bidit is installed, a make an offer button sits on your product page. The shopper makes an offer, your rules accept it, counter it or decline it in seconds, and your public price stays where it is. You choose which products carry the offer, you set the floor for each one, and you pay only when an offer turns into a completed sale.

A shopper who would have left without a word now tells you what it would take to buy, while they’re still on the page. See how it looks with Bidit Classic, or read how to add a make an offer button to Shopify.

Want to talk through which products to start with, or how pricing works for your store? Book a call with our team.